The Best New Arrivals to Shop Now The first time we applied this volumizing mascara from Beauty Pie, one thing that stood out to us was that, although not visibly saturated with product, we could build a lot ursprungliga platsen of the formula onto our lashes before we even had to think about dipping it back into the tube. In fact, for some preferences, the amount that coats the brush is plenty for everyday wear. It was super easy to distribute it onto the lashes evenly and layer up without even a hint of clumpingndash; the polar opposite of some of the volumizing mascaras that didn't make the cut! Its buildability also really impressed us. What's more, Gomez set out to create products that cater to a wide variety of people, skin tones, and eye shapes which is why this mascara is dubbed as "universal." The straight applicator wand features multi-length bristles, ensuring every lash type (fine/sparse, full/thick, straight, and curly) can achieve the lift, length, curl, and volume it's looking for. The formula is also vegan-friendly, paraben-free, and cruelty-free, so most people can wear it comfortably.